My passion is elevating brands through innovative and compelling visual narratives. Throughout my career, I have honed my expertise in creating cohesive brand experiences that resonate with luxury audiences. I have led the creative direction for high-impact campaigns, product launches, and visual merchandising. Encompassing everything from conceptualising and executing marketing strategies to collaborating with cross-functional teams to ensure a seamless and consistent brand presence across all touch points. I am adept at managing and inspiring teams, developing brand guidelines, and creating immersive brand experiences that captivate and engage consumers. With a background in both creative direction and brand strategy, I bring a unique blend of artistic vision and business acumen to every project.